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How Digital is Disrupting Specialty Chemical Sales and Marketing
November 19, 2018 0 Comments

How Digital is Disrupting Specialty Chemical Sales and Marketing

The Millennials are taking over and they demand technology. The old-school world of handshake sales is fading away in part because of the industry’s changing workforce. Companies that don't focus their marketing to digital sales channels are at serious risk of being outmaneuvered by more agile competitors.

Using Your Digital Presence to Increase Chemical Sales
December 09, 2018 0 Comments

Using Your Digital Presence to Increase Chemical Sales

I spend many hours every day researching chemical distribution and manufacturing companies and find that there are very few who have gotten their website and digital structure right. Don’t get fooled into believing that the visual appearance of your website will help you get customers or increase traffic.